When I lived in the city I usually had
to take a bus into work every day. It was never a good idea for
me to drive, as the parking where I worked was sky high. I got
used to the bus, but when my brother came to stay with me for a
while, he offered to pick me up for work each day. I loved it,
and it was much better than riding the bus. He was always
caught in traffic on a certain street each day though, and he
came to loathe the advertising billboards he saw as he sat
there. It became something that he would talk about each day as
his irritation grew.
It wasn’t the idea of advertising billboards that annoyed
him. There was one in particular that must have been purchased
for someone’s birthday. It said something about some guy named
Ray. It was a rhyming birthday wish, and I have to admit is was
one of the cheesiest things I have ever seen. I felt bad for
poor Ray. That billboard was up for a long time before it was
replaced with something else. I bet even Ray wished someone
would take it down. Though this wasn’t the norm for advertising
billboards, it was up for at least two months.
My brother decided to handle his irritation at advertising
billboards with a sense of humor. Because the billboard about
Ray rhymed so well (or so badly, depending on your point of
view), he would make all of them rhyme. I would have to listen
to this all the way home from work, though I have to admit he
was really good! He would read each of the advertising
billboards we went by and then make up his own rhyme about
them. Though it got annoying sometimes, I have to admit it was
much easier to listen to than some of the stuff I would hear on
the bus each day.
If you want to use advertising billboards for your business,
they are a great way to get people’s attention. However, you
should do yourself a favor and try not to annoy the people who
may be viewing it each day. If they get irritated with what you
put on advertising billboards, they may never want to come into
your business. Keep the copy clean, simple, and to the point.
Also, remember to change it so that they aren’t seeing the same
thing day in and day out.